Marketing

Overview

Text message marketing provides businesses with a great alternative to some of the more traditional forms of digital marketing. It’s a seamless way to connect with consumers through the device that most of us are on for hours each day.

Create new marketing campaigns, and set up messages to send to customers regularly based on date and time. SMS campaigns can be used to notify shoppers about updates, new products, promotions, service reminders, or any other relevant alerts.

Text Marketing Setup

Set up and manage your text marketing account here. Set the from address as a special code or phone number and allocate the number to a specific category like marketing, transactional, or general.

Login to Console --> Settings --> Integrations --> Text Marketing

Click on the Create button to set up the text marketing account.

An account will be created and the setup page will display the Provider Name and Account ID for the same.

Setup Welcome SMS when a Customer Enrolls

You can enable or disable the welcome email/SMS whenever a customer gets enrolled in loyalty and marketing.

Enter the welcome message you want to send to newly enrolled customers in the text field provided and hit Save.

Opt-In/ Opt-Out Keywords

Here are the suggested opt-in/opt-out keywords you can include in your SMS:

OPT-OUT Messages

• stop
• dnd
• no
• unsubscribe
• cancel
• quit
• end

OPT IN Messages

• start
• subscribe
• resume
• yes

Click here to know how to create marketing Campaigns

Setup Gratitude Message after First Purchase

You can enable or disable the gratitude SMS whenever a customer gets enrolled in loyalty and marketing and makes his/her first purchase.

Enter the message you want to send to the customers in the text field provided and hit Save.

Setup Birthday Greetings SMS for Enrolled Customers

Birthdays provide the perfect reason to contact existing customers and make them feel valued. A birthday reward is a real treat for customers and may entice them to spend more than they usually would when purchasing from your business.

You can enable or disable the greeting SMS sent to a customer who gets enrolled in loyalty and marketing.

Enter the welcome message you want to send to customers in the text field provided and hit Save.

Example:

Happy birthday to you, [Name]! Celebrate this special day with a $10 voucher to spend in-store. Simply show this text at checkout. Redeem within 30 days.

Birthday Points

You can configure the points customers earn on their birthday and notify them about the birthday points prior to their birthday.

Specify the number of points a customer should earn on their birthday.

Define when customers should be notified about their upcoming birthday points.

With the ability to configure birthday points, you can engage customers on their special day, boosting customer loyalty and satisfaction. 

Abandoned Cart: The console's SMS feature has seen notable improvements, now offering an "Abandoned Cart" option. This allows targeted outreach to customers who've left their carts behind, with FanVista as the default source. Users can easily customize parameters, specifying the timeframe for cart creation. This simplifies rule creation, tailoring SMS strategies for abandoned carts.

'FanVista' Bundle: Users now have a 'FanVista' bundle option, choosing between FanVista or SMS for campaign sources. Opting for 'FanVista' enables push notifications to the app, while 'SMS' sends messages to selected numbers. The campaign interface includes a dropdown menu for source selection, providing flexibility for varied marketing approaches.

SMS Marketing in the Console portal has the below 3 options:

• Campaigns

• Segments

• Rules

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• Overview
• Merchant Onboarding
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• Dashboard Overview
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